Despite the closures, Dine Brands Global remains optimistic about the future. Moralejo outlined their objectives to restore net unit growth in the coming years through a new value engineering prototype. The company aims to focus on increasing top-line sales and improving franchise profitability. A recent deal with their largest franchisee, Flynn Group, has also bolstered their confidence in the brand's development.
In the first quarter of 2024, Applebee's reported a 4.6% year-over-year decline in domestic same-store sales. Additionally, the proportion of delivery orders to total sales decreased slightly from 23.1% in 2023 to 22.1% in the same period this year.
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