Although Coca-Cola is one of the most recognized brands in the world, it doesn't mean each plan they carry out is a success. Coca-Cola has just announced on May 14th that low sales makes them determined to withdraw from a category they tried penetrating last year.
CNN reported that Coca-Cola will no longer be distributing Coke Energy in North America. Coca-Cola ventured into the realm in January 2020, launching the drink in this part around the world as consumer demand for energy drinks grows. However, the COVID-19 spread rapidly, then affected the market, leaving them caught off guard.
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