The Coca-Cola company later explained that the strategy in 1985 was to suppress the growing success of Pepsi, which was starting to cut into Coca-Cola's market share. But consumers hated The New Coke. In June 1985, the company was getting 1,500 calls a day on its consumer hotline.
In July 1985, after only three months, the company announced that it would restore the original Coca-Cola, now rebranded as "Coca-Cola Classic," to store shelves. "If that is what the consumers want, that is what we will give them," Charles Millard, chairman of the Coca-Cola Bottling Co. of New York.
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