According to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management, seasonal commodities are a crucial marketing tool for the food sector. He previously told CNN Business that having these exclusive products for a short period of time "gives customers a cause to come to the store." This can be explained by an economic and marketing idea – artificial scarcity, where a vendor seeks to increase sales today by telling buyers that whatever they're buying might not be available in the future.
Now, it's McRib Season all over again, as fans call it. Is this the last time we'll see (or eat) the McRib? Probably not.
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